Topping Off Bottom Funnel Content: 5 Ways to Stretch Your Product Marketing...
You hear a lot about repurposing content these days, but nine times out of ten, it’s programmatic content. That’s great – we should always make the most of our limited marketing resources. And while we...
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Data-Driven Marketing on the Roadmap to Revenue [Infographic]
We don’t just happen upon effective marketing initiatives, or strike it rich with successful campaigns by hapless strokes of luck. Great marketing is engineered. It’s built out of a better...
View ArticleHow Great Content Marketers Curate as Great Writers Steal
There is honor among thieving writers… That is, there is honor in the way great writers steal. In The Sacred Wood, T.S. Eliot wrote, “Immature poets imitate; mature poets steal; bad poets deface what...
View ArticleOptimizing Content Marketing Goooooals: 4 Takeaways from the World Cup
Every four years, a strange thing happens in the summer… In offices around the world, people are ducking out or disappearing at certain hours of the day to back rooms or nearby bars where even from a...
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The Seven Sellers You Meet in Sales Call Hell
We’ve all endured painful sales calls, but as marketers, the last thing we want is for our own sellers to be the ones behind such bad calls. Losing forty minutes to someone who promised they only...
View ArticleMarketing Above Expectations: More Lessons from the 2014 World Cup
No time, no budget, no resources… no problem. In marketing, we’re regularly under pressure with the odds against us and time winding down. As we’ve seen thus far in this 2014 World Cup, though, even in...
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Data-Driven Marketing Optimization: Time (and Data) is on Your Side...
The perk of data-driven marketing is that it actually produces data on why it works. Some of the biggest challenges we face as marketers have actually been measurably improved by the adoption of...
View ArticleThe 6 Kinds of Content Marketing Hoarders (And How to Avoid the Junk You’ll...
There’s a lot of personal investment that goes into creating content. We don’t just pull levers and print out content like a cold assembly line; we all have to invest our time, creativity and talent...
View ArticleHow Does Third Party Research Support Content Marketing: A Q&A with Trip Kucera
Recently, I sat down with Aberdeen Group’s CMO-in-Residence, Trip Kucera to discuss the value of third party research in content marketing. As Trip talks to B2B marketers every day about their content...
View ArticleThe Marketing Fish Finder: Using Data to Identify New Market Opportunities
As marketers, give us a lead and we’ll be set for a minute, teach us how to get leads, and we’ll be set for our careers… The framework of the old “teach a man to fish…” proverb fits well for marketing...
View ArticleContent Licensing & Research
Expert content and research your buyers can trust and rely on Aberdeen Group research is based on real users and business professionals using technology and services to improve business performance....
View ArticleWebinar and Speaking Engagements
Engage and make connections with an authoritative voice Whether you are looking to create a webinar that offers credible information from a third-party or give prospects a great reason to come to your...
View ArticleData Enrichment
Your new data enrichment solution: Ci Technology Database The right data is the key that can open the right doors. And with the Ci Technology Database (Ci TDB) from Harte Hanks Market Intelligence,...
View ArticleMarket Segmentation & Visualization
A better way to segment and visualize data: TargetSmart Without a doubt, sales and marketing efforts can only improve when you recognize what’s working – and what’s not working. Marketers need to...
View ArticleOpportunity Alerts
A better way to flag opportunities: Ci Pipeline Better deals come from a better pipeline. Every day Ci Pipeline, a lead generation and delivery system designed specifically for technology solution...
View ArticlePredictive Scoring & Prioritization
A better way to prioritize data: Predictive Lead Scoring Targeting thousands of companies that might resemble your ideal market may seem like a good place to start, but collecting that data is...
View ArticleTargeted Campaign Lists
A better way to create targeted lists: ListBuilder You know the buyers you need to reach and you need to reach them right now. But getting a high-quality, highly targeted prospect list together takes...
View ArticleMarket Segmentation and Visualization
A better way to segment and visualize data: TargetSmart Without a doubt, sales and marketing efforts can only improve when you recognize what’s working – and what’s not working. Marketers need to...
View ArticleData Enrichment
Your new data enrichment solution: Ci Technology Database The right data is the key that can open the right doors. And with the Ci Technology Database (Ci TDB) from Harte Hanks Market Intelligence,...
View ArticleHow Does Third Party Research Support Content Marketing: A Q&A with Trip Kucera
Recently, I sat down with Aberdeen Group’s CMO-in-Residence, Trip Kucera to discuss the value of third party research in content marketing. As Trip talks to B2B marketers every day about their content...
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