Content Licensing & Research
Expert content and research your buyers can trust and rely on Aberdeen Group research is based on real users and business professionals using technology and services to improve business performance....
View ArticleWebinar and Speaking Engagements
Engage and make connections with an authoritative voice Whether you are looking to create a webinar that offers credible information from a third-party or give prospects a great reason to come to your...
View ArticleData Enrichment
Your new data enrichment solution: Ci Technology Database The right data is the key that can open the right doors. And with the Ci Technology Database (Ci TDB) from Harte Hanks Market Intelligence,...
View ArticleMarket Segmentation & Visualization
A better way to segment and visualize data: TargetSmart Without a doubt, sales and marketing efforts can only improve when you recognize what’s working – and what’s not working. Marketers need to...
View ArticleOpportunity Alerts
A better way to flag opportunities: Ci Pipeline Better deals come from a better pipeline. Every day Ci Pipeline, a lead generation and delivery system designed specifically for technology solution...
View ArticlePredictive Scoring & Prioritization
A better way to prioritize data: Predictive Lead Scoring Targeting thousands of companies that might resemble your ideal market may seem like a good place to start, but collecting that data is...
View ArticleTargeted Campaign Lists
A better way to create targeted lists: ListBuilder You know the buyers you need to reach and you need to reach them right now. But getting a high-quality, highly targeted prospect list together takes...
View ArticleMarket Segmentation and Visualization
A better way to segment and visualize data: TargetSmart Without a doubt, sales and marketing efforts can only improve when you recognize what’s working – and what’s not working. Marketers need to...
View ArticleData Enrichment
Your new data enrichment solution: Ci Technology Database The right data is the key that can open the right doors. And with the Ci Technology Database (Ci TDB) from Harte Hanks Market Intelligence,...
View ArticleHow Does Third Party Research Support Content Marketing: A Q&A with Trip Kucera
Recently, I sat down with Aberdeen Group’s CMO-in-Residence, Trip Kucera to discuss the value of third party research in content marketing. As Trip talks to B2B marketers every day about their content...
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